Content marketing helps many new businesses and entrepreneurs. So, what does it take to begin?
Over the past decade, the usage of content marketing has become highly common. Not only that, but it has also become the preferred marketing tactic of a huge chunk of businesses from around the globe. However, while it has a vast usage, more than 60% of businesses also lack a viable content strategy. Which means that any upstart or entrepreneur who wishes to begin, puts themselves ahead of the competition by simply making a strategy.
However, it all cannot be that simple, can it? While as difficult as it could be to believe that, content marketing is simple. Which is exactly what makes it preferred marketing tactic of many. Yet, it does not make it easy. So, what does one need to get started? Is there a proper working model or a strategy that one can employ? Let us explore.
- Make A Content Strategy
As mentioned above, making a content strategy puts you ahead of 60% of the businesses without any delays. However, making a content strategy itself can be a challenge. Understanding your audience, your market and finding the right grip on making content are some of the common trials of content marketing. Yet, there are a few ways to make a viable strategy.
- Find A Brand Voice
One of the experts of wikipedia editing services suggests that making a content strategy depends on two things: a goal and the voice of your brand. If your target audience imagines your brand’s voice as a friendly person out to help them, then your brand would definitely be preferred over your competitors. However, coming up with that voice in your content is your main task, but you can do it by focusing on your goal.
- Make Customer Personas
Customer personas are your best friend in the online world. Because of vast usage and outreach of the internet, the types of users and variety of demographics make it difficult to make certain types of content to please everyone. However, by making customer personas, you can easily tackle that problem.
- Make A Calendar
Swift and timely content creation should be two of your priorities when you get started. That is why you need to make a calendar. Whether you pin down annual or quarterly goals, depends upon you. The key is to make a calendar that pushes you towards frequent and constant content creation.
- Use Cold Emailing
As marketing grows forward, some of the earliest methods are still some of the most effective ones. Out of them all, email marketing remains on the top. While using various other tactics might seem like the priority of many, the usage of email marketing in recent times suggests otherwise. That is why it is important to reach out to your potential customers and clients through cold emailing. There is various software like Mail Chimp that can help you do that.
- Make A Blog
A blog is your best bet at connecting with your target audience. Having a heart-to-heart is seldom an option in the online world through other means. But, with blogs, that is a different story. Marketing element aside, what makes blog a viable means of communication is the fact that it represents raw ideas. So, when you read certain blog posts, you would think that you are talking to the one writing it. Which is what makes the blog necessary for content marketing.
- Make A Website
A website is your primary platform and your business card in the online world. So, you can understand why it is necessary to use it. However, is that all it is about? Nope, you cannot just rely on the intriguing UI design of your website. You also need to provide valuable and informative content.
- Use Social Media
Social media networks are perhaps the most effective tool in order to reach certain audiences and connect with them. To increase your social outreach, you need to employ social media networks. However, there are various major names in the business, so, which one should you employ?
To increase your outreach through Facebook is a plausible idea. Because Facebook stands out as one of the top options for two good reasons: it has the highest number of audience and it provides integrated native advertisement tools.
Instagram is also one of the most used social media networks. However, what makes it alluring is the fact that it is ideal for entrepreneurs and start-ups. One of the primary reason behind that is the fact that unlike other social media, Instagram revolves around lifestyles. So, if you learn how to use it correctly, you can use it to great extent.
- Use SEO
Search engine optimization is your best bet in reaching your target audience. You can make a blog, social media presence and even a website, but all of them are doing half the job if you don’t employ SEO elements. Using proper keywords and keyword intent can help you go a long way.